Hawk Ridge Systems – 3D Printing Nurture Campaign

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Digital Content Manager

Hawk Ridge Systems’ 3D printer sales had plateaued, and customers weren’t aware of the full product line or support services available through the Digital Manufacturing Lab (DML). I led the development of targeted nurture campaigns that re-engaged our audience, boosted demo attendance, and revitalized sales—ultimately securing a major partnership with HP.

Tools

Documentation & Writing

Communications
Mailchimp
Google Docs
MS Word
MS PowerPoint
Adobe Suite

Project Management

Drupal
HubSpot
Salesforce
Zoom
Google Analytics
Asana

Project Goals

Increase awareness of Hawk Ridge Systems’ 3D printer offerings
Re-engage dormant leads and educate prospects via targeted email campaigns
Drive traffic to monthly open house events at the Digital Manufacturing Lab
Position the brand as an accessible, innovative partner for businesses of all sizes

Deliverables

Nurture Campaign Email ContentDownload
Hawk Ridge Systems PortfolioDownload

Visual Artifacts

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Buyer’s Guide Revamp
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Marketing Flier
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Buyer’s Guide Revamp
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Marketing Flier

Outcomes

70% reduction in IT support tickets related to menu uploads
Dramatic drop in 404 errors caused by misnamed or misplaced files
Positive user feedback from chefs reporting ease and independence
Reclaimed IT hours for higher-priority backend maintenance and projects