Doubled demo attendance and boosted email engagement by 25%
Revitalized Hawk Ridge Systems’ 3D printing sales with targeted nurture campaigns
Digital Content Manager | 2015 – 2018
Context & Challenge
The Problem: Hawk Ridge Systems’ 3D printer sales had plateaued, and many customers were unaware of the full product line or support services offered through the Digital Manufacturing Lab (DML). Dormant leads and low engagement left demo events under-attended and stalled growth.
My Role
Leadership: As Digital Content Manager, I led the strategy and execution of targeted nurture campaigns for Hawk Ridge Systems, collaborating with sales, product marketing, and the Digital Manufacturing Lab team. I crafted messaging that re-engaged dormant leads, promoted event attendance, and positioned the brand as an innovative, trusted partner.
Approach
- Re-engaged dormant leads → targeted nurture emails
- Promoted demo events → doubled DML attendance
- Expanded product awareness → highlighted full lineup
- Positioned brand credibility → secured HP partnership
Impact
- 📬 25% higher email engagement
- 🎟️ 2× demo attendance
- 🤝 HP partnership acquired
Deliverables
Nurture Campaign Email Content
Series of personalized email campaigns that re-engaged dormant leads, highlighted 3D printer offerings, and boosted demo attendance at the Digital Manufacturing Lab.
Nurture Campaign (PPT)
Comprehensive portfolio of marketing assets and buyer’s guides that positioned Hawk Ridge as an innovative, accessible partner in digital manufacturing.
Tools
Marketo Salesforce Drupal HubSpot Google Analytics
Leadership Contribution
Scaling nurture campaigns isn’t just about sending emails. It’s about aligning sales, marketing, and technical teams to re-engage dormant leads, educate prospects, and translate campaigns into measurable pipeline growth.