Driving measurable impact through content strategy & design
Cut onboarding tickets by 60%. Increased app retention by 23%. Boosted sales through targeted campaigns. Explore case studies below.
- 📈 60% fewer onboarding tickets
- 📱 23% higher app retention
- 🧑💻 90% user confidence
- 🎤 2x demo event attendance
Case Studies
Helping teams reduce friction and support calls with purposeful content, process-aligned guides, and marketing/internal communications
All Deliverables
Principal/Senior Content Designer
Created a suite of internal developer portal assets, including style guides, onboarding manuals, inner source guidelines, reusable PR templates, and technical SDK/user guides. Supported adoption with pitch decks, proposals, and scalable standards that improved clarity, consistency, and cross-team workflows.
Senior Content Strategist
Redesigned seller-facing flows with rewritten UI copy, clarified ticket types, and optimized field descriptions. Deliverables included content specs, A/B test variants, and portfolio artifacts that improved usability, boosted listing accuracy, and increased seller confidence.
Digital Content Manager
Created targeted nurture campaigns highlighting 3D printing solutions and services. Deliverables included email series, marketing fliers, buyer’s guides, and portfolio assets that re-engaged leads, drove demo attendance, and secured a major HP partnership.
Web Content Manager
Built a step-by-step user guide for chefs uploading menus via an internal CMS. Deliverables included catering user guides, screen instructions, PowerPoint visuals, and portfolio artifacts that cut IT tickets, reduced errors, and enabled chef self-service.
Freelance Work
Helping clients bring ideas to life with clear, engaging content for websites, apps, and campaigns—plus editorial support, product messaging, and user-focused storytelling.
Copy Deck
Developed structured copy decks for client websites and apps. Deliverables included UX microcopy, content specs, and annotated decks that improved consistency, alignment, and developer handoff.
Technical Writing eBook
Authored a practical eBook demystifying technical documentation best practices. Deliverables included a full manuscript, sample templates, and promotional materials used by clients to scale content processes.
Listicle
Researched and produced an entertainment feature spotlighting overlooked talent. Deliverables included the published article, editorial notes, and supporting SEO metadata that boosted reader engagement.
Listicle
Wrote a pop-culture humor piece blending character analysis with dark comedy. Deliverables included the published article, editorial collaboration notes, and performance data showing strong audience response.
Character Worksheet
Designed a reusable character development worksheet for fiction writers. Deliverables included structured templates, guided prompts, and downloadable PDFs that supported writing workshops and indie author use.